Students Support New Store, but Sales Struggle

Published: November 2, 2012

Erik Elbieh

The new Student Store has now been running for three weeks since its opening before fall break. So far, the store has shown that it is up to the task of providing essential items to students.

However, David Ernst ’10, Student Store co-Manager, notes that the store will need to improve its cost-effectiveness.

“As it currently stands, the Store loses money every day [to pay wages],” Ernst said. “If traffic doesn’t continue growing, our only means to breaking even would be to cut open hours or to increase prices, both of which we’d rather avoid.”

While the extended hours of the store are a nice perk of the store, most visitors know that the store is not always packed with customers. Part of the reason may be that the store is still new.

Several students believe that the stores prices are very competitive.

“I found the prices very reasonable. I got a whole box of pop-tarts and chips for a total amount that I think is great,” said Aaron Santiago ’11.

The Student Store is located on the third floor of the Student Union across from the large conference room. Upon entering the store, students can choose from merchandise displayed behind and around the main counter. Price labels are now throughout the store to make shopping easier. The store primarily stocks food and other necessities, but recently began selling Simon’s Rock apparel.

The store is currently open Monday through Friday from 11 a.m. to 7 p.m., as well as Saturdays from 12 p.m. to 4 p.m.